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August, 2009
Fundraising with Gatorade

- Page 4 -
Fundraising Ideas for Sports Teams

  • Learn from major league teams how to raise the most money.
  • Learn how not to limit your success.
  • Learn which classic fundraiser still produces some of the largest returns.

How major league sports teams make big bucks... It's no secret that major league sports teams, as well as colleges and universities, make mega-dollars selling merchandise bearing their teams' names and logos. Fans want to show who they support, and are willing to buy just about any product that displays their team's name, colors and mascot. Who better to sell these products than your team? A quick internet search will provide countless companies who can supply custom team merchandise from hats and shirts to cups and car decals. Best of all, your team should have no problem selling these custom products for a good profit since they won't be available anywhere else.

How not to limit your success... Building on the previous idea of selling team merchandise, here's how not to limit your success - don't limit sales to once per season. Often when supporters see someone else with an item, they are more inclined to purchase one for themselves. With ongoing sales, your supporters will often add to their collections. Also, focus more on selling non-sized products such as sports bottles, adjustable-hats and flags. This way extra items can be ordered in advance to take advantage of volume discounts. Finally, keep a close eye on what merchandise other teams are selling. What works for them will most likely work for your group as well.

This classic fundraiser still produces some of the largest returns... Looking for a proven fundraising idea that works year after year? Then look no further than the classic raffle. Whether the prize is money or a donated gift, most people are still drawn to the idea of paying a small price for the chance to win something big. Your state lottery wouldn't exist otherwise. Best of all, the effort required by volunteers to conduct this type of fundraiser is minimal, especially when compared to the potential reward. Just remember to check with government agencies regarding rules and regulations for raffles in your area.

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